After a competitive pitch, we were appointed creative agency for NSW’s vaccine roll out.

We started the campaign work in July 2021, at the same time we were recording the worst daily COVID-19 numbers Australia had seen, while enduring some of the most strict lockdown measures in the world. Without leaving our desks, we created something that reminds us what we are working towards when we get the jab.

In partnership with our Multicultural MarCom agency Etcom, we adapted the work for Indigenous Australian media channels and translated communication into 19 languages across TV, OLV, Digital, Social, OOH and Press in record time.

Let’s do this nsw

  • NSW set out to achieve 85-87% of fully vaccinated citizens by Dec 2021. This goal was reached by in October, 2 months ahead of schedule. By December we were the first state in Australia to reach 95% fully vaccinated.

  • Gold Business Campaign of the Year NSW 2022 Premier's Multicultural Communications Awards

  • Creatives: Wilson Kwong, Jake Ausburn,Maria Torres, Ava Frawley, Tom Macphail

    Creative Director: Jenny Mak

    Director: Dylan Harrison

    Multicultural Communications Agency: Etcom

    Aboriginal & Torres Strait Islander Communications & Media Agency: 33 Creative

  • NSW Government - Dept of Customer Service